News Flash: In response to the explosion in online dating websites, an Orange County businessman has created a new web-based relationship service that he believes serves an underrepresented segment of the singles market… Losers.
Dennis Thorn, a long-time resident of Orange County, California and owner of Thorn’s
Notary Services, has launched his unique concept: MISMATCH.com.
Thorn says the problem with most dating sites today is they tend to focus on singles who are happy, responsible adults and are somewhat successful. Thorn feels that an entire portion of the singles community is not being addressed and could benefit from his new service.
“Our research has found that 27 percent of the adults age 25-plus in Orange County are miserable and hate their lives.” Thorn explains. “Many of these men and women through no fault of their own find themselves unemployed, dealing with deep psychological issues and are courageously battling addictions and conflicts with the law. These circumstances prohibit them from finding meaningful and loving relationships — that’s where we come in!”
Many of the members who have joined Thorn’s site had been “flagged” by the more popular websites like eHarmony.com or Yahoo Personals. Jake Roman, a new member of MISMATCH.com did not have much success meeting women on the more mainstream sites. “I like to be really honest with what I write in my profile.” Roman states. “I need to meet ladies who are not turned off by the fact that I am angry, dishonorably discharged from the Navy or that I bruise easily.”
Ironically, Thorn is also gaining membership on his site from singles who would be called normal. “We see an increase in sign ups from people who don’t want to wink or communicate with any of our core members.” Thorn explains. “Rather, they just want to feel better about their own lives and circumstances. By reading the bios and profiles on MISMATCH, these singles realize things could be worse. “We are happy to help in any way we can.”
In response to the introduction of MISMATCH.com, Kevin Hennigan, president of Match.com, plans a brand extension of his successful flagship operation. This fall, Hennigan plans to start HARDMATCH.com. This new site is designed for a membership that demands impossibly stringent requirements in all aspects of compatibility.
“Singles who are self possessed, egotistical arrogant narcissists really don’t have a place to meet like-minded people.” Hennigan says. “We really don’t expect any of these type members to ever get together for a healthy relationship — but we do know they can afford the $100 a month fee.”